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Founder & Lead Organizer
Managing Director, US
UNC Class of:
Will Pleasants joined Wasserman in 2007 through the acquisition of OnSport and currently serves as Managing Director, US. As part of the Marketing Leadership Team, he oversees all Brand and Property relationships and delivery of work product in the
Prior to returning to help client business, Will was Chief Operating Officer of the company. Working closely with the company’s leadership team, he was responsible for the oversight of the company’s human resources, IT, corporate communications and worked with the business units on overall day-to-day operations for the 900+ employees around the globe.
Formerly, he was COO of the Marketing division, working with the Managing Partners to lead that division’s tremendous geographic growth and diversification of service offerings. In addition, he has helped lead many of the company’s account teams, including American Express, Brand USA, CarMax, and Nationwide Insurance.
Prior to Wasserman, Pleasants served as director of strategic planning with Group CSE in Atlanta, worked at the Orlando Magic, and spent time with NIKE in their Southeast office.
Pleasants holds a degree in Business Administration from the University of North Carolina at Chapel Hill. He serves as a guest lecturer at his alma mater, leading the Business of Sport class in the Kenan-Flagler Business School. In addition, he led student organizations in the development of the UNC Sports and Entertainment Summit. He is a 2014 Sports Business Journal “Forty Under 40” Award winner, who also serves on the Boards of Kenan-Flagler Business School Triangle Chapter, and Teamworks, a leading athlete engagement software platform.
He currently resides in Raleigh, North Carolina with his wife Angie and their two sons, Cooper and Beckett.
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