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SVP, Programming & Acquisitions
UNC Class of:
Having joined the company in 2002, Rob currently serves as Senior Vice President, ESPN Sports Marketing and is based out of New York City. He oversees a team of 100+ professionals who focus primarily on developing and delivering multi-media marketing solutions for advertising partners while also delivering best-in-class brand and tune-in promotion that engages fans and drives consumption of ESPN’s cross-platform sports content.
With college sports being ‘part of ESPN’s DNA’, Rob has helped to drive the tremendous growth of ESPN’s college sports portfolio over his tenure at ESPN, including developing the original partnership that led to ESPN’s Emmy Award winning show, College Gameday, to become ‘built by The Home Depot’ - a partnership that’s now in its 16th year. More recently, he is credited with designing ESPN’s highly successful multi-media sponsorship architecture for the new College Football Playoff, the SEC Network as well as for the soon-to-be-launched ACCN.
While college sports is always a key area of focus for Rob and his ESPN Sports Marketing group, his team also oversees the marketing and sales integrations across the full portfolio of sports and properties at ESPN - from the NBA and NFL, to MLB, SportsCenter, X Games, UFC, Top Rank Boxing – in all, over 40 properties, shows and sports. Rob has been principally involved in developing unique, multi-media, franchise ideas for clients such as: The Next Round Served up by Jim Beam, Dish’s The Latest Dish, Honda’s Amp’d Up music platform, The Capitol One Cup and Dr Pepper’s National Championship Trophy and CFP program, among others.
Prior to arriving at ESPN, Rob’s 25 year career in sports media and marketing spans both domestic and international experience (including 5 years in Sydney, Australia) across such leading sports properties as: the Olympics, NCAA Championships/Final Four, motor sports, FIFA properties, Rugby Union, Tennis, Aussie Rules Football, cricket, golf and thoroughbred horse racing.
During his time in Australia from 1996-2001, Rob was the General Manager of Olympic and Sports Sales and Marketing for The Seven Network and led that network’s highly successful marketing and sales efforts around the Sydney 2000 Olympic Games.
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