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Front Office Sports
Head of Strategy & Audience
UNC Class of:
Edgar Walker '16 is the former President of Carolina Sport Business Club (2015-16) and is Founder and Principal of Walker Media Ventures, a firm that operates, advises, and invests in sports tech and digital media businesses.
Walker Media Ventures provides consulting services around content marketing, audience/customer analytics and distribution strategy to sport and media businesses, while launching joint ventures focusing on platform-native sports content and making investments with a narrow lens around niche/trade media publications and sports betting content operations.
Before launching WMV in early 2019, Edgar spent more than two years at Bleacher Report, where he led audience analytics & strategy around the industry-leading B/R mobile app out of the company's San Francisco office and worked between the company's Content, Product, and Revenue teams. The B/R App saw record user highs, and double-digit engagement increases in each of his years at the company.
Before joining B/R, Edgar was heavily involved on campus and beyond. During his time in Chapel Hill, he co-founded a digital marketing agency connecting talented student creators with small businesses in the sports industry and local community, while getting heavily involved in UNC's sport business and entrepreneurship communities; Edgar was the inaugural Knight-Reese Media Innovation Fellow in the School of Media & Journalism, and spent the fellowship working with local media companies on redefining and reinvigorating their business model for the digital age.
Prior to UNC, Edgar launched and built MarylandHoops.net, a high school basketball media and events company, eventually acquired by DC-area basketball juggernaut DMVelite Showcase Events in early 2013. During his time with DMVelite (2013-2017), Edgar launched four new business verticals, and spearheaded the company's partnership with Governor's Challenge, which grew from a 24-team local tournament on Maryland's Eastern Shore to the nation's largest in-season high school basketball tournament with 100+ teams; the event has won multiple awards within the sport tourism and events industry, in recognition of its economic impact and brand notoriety.
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