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Electronic Arts (EA)
UNC Class of:
David Tinson is the Chief Marketing Officer at Electronic Arts. For more than 15 years, he has driven EA’s marketing and communications transformation, contributing to the company’s growth and performance on a global scale.
Leading all aspects of EA’s global marketing organization, David oversees brand management, communications, creative and design, production, community engagement, marketing analytics, consumer insights, influencer relations and paid media. His team works across EA’s renowned brands and franchises, including EA SPORTS FIFA, Madden NFL, Apex Legends, The Sims, Battlefield, Need for Speed, and more. David’s leadership has been instrumental to EA’s transformation into a globally recognized entertainment and technology brand. In his tenure, he has developed the company’s first direct-to-consumer communications and marketing strategy; transformed EA’s approach to marketing creative; invested in a community-first approach to player engagement; and championed a brand transformation for Electronic Arts. He has also led the creation of several industry firsts, including EA Play Live, EA’s annual consumer showcase; Game Changers, a community partnership that brings players and content creators into the game development process; and The Positive Play Project, a company-wide commitment to fostering healthy play and safer online communities. As Chief Marketing Officer, David is focused on the Total Brand Experience – creating unforgettable experiences for players at every touchpoint they have with EA’s games and brands. This comprehensive approach has contributed to the excitement and growth that has defined many of EA’s top franchises in recent years, from the Battlefield 1 reveal that produced one of the most-watched video game trailers of all time, to the surprise launch of Apex Legends that brought in more than 50 million players in the first month, to the most successful year in Madden franchise history, to record-setting engagement in the global FIFA franchise. His team’s work has been recognized through numerous industry awards, including Gold, Silver and Bronze recognition from Cannes Lions for FIFA; Webby Awards for The Sims, Apex Legends and Star Wars Battlefront 2; D&AD Wood Pencils for FIFA; a Clio Award for Anthem and more.
Prior to being named Chief Marketing Officer at EA, David served as Senior Vice President of Marketing Communications, where he was responsible for setting the tone and voice for EA through creative storytelling, community engagement and communications. He also served as Senior Vice President of Global Communications and VP of Communications for EA SPORTS.
David holds a degree from the University of North Carolina at Chapel Hill and resides in the Bay Area with his wife and their three boys.
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