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The Players' Tribune
Sr. Manager, Brand Marketing & Client Solutions
UNC Class of:
Amanda Kaye is a senior marketing manager at The Players’ Tribune. Leveraging nearly 10 years of experience in the digital publishing space, she helps to lead a team of pre-sale and post-sale marketers in conceptualizing and activating branded content programs for TPT. Working with brands ranging from American Family Insurance to Amazon to Powerade, Amanda has committed herself to finding the perfect marriage between brand objectives, strong storytelling and an allegiance to giving today’s athletes a voice.
Before joining TPT, Amanda led luxury and American/international fashion marketing for Esquire and Popular Mechanics. Additionally, she also held roles at Men’s Health and spent five years at Sports Illustrated, gaining experience on both the editorial and business sides of the house. She was the NASCAR and College Basketball digital producer for two years, a branded content producer for one and made the full transition to integrated marketing her last year at the company.
Amanda is a native New Yorker who received her undergraduate degree in Journalism and Mass Communication at the University of North Carolina at Chapel Hill. She was a proud member of the Daily Tar Heel staff.
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