Laura Craven Barefoot
Vice President of Brands, Wasserman
Class of 1999
Laura joined Wasserman in 2012 and currently serves as a Senior Vice President of Brands and leads the AT&T account. As one of Wasserman’s most integrated accounts, she oversees all the work executed on behalf AT&T across the organization which includes portfolio strategy, partnership and talent negotiation, activation planning, influencer and content marketing and measurement. Previously, she has worked with clients such as Wells Fargo, Pepsi and Scotts Miracle-Gro.
She started her career in sports television production, working on live events for ESPN and TV shows for NASCAR and the Charlotte Bobcats. Laura continues to use her experience in content marketing to craft stories that elevate brands and help them achieve their marketing objectives. She is most proud of leading teams who work well together, across disciplines, to achieve great work for clients.